Principles of Public Relations and Communication
- Definitions, Basic Elements and Common Misconceptions
- Principles of Public Relations-Truth, Service, Public Interest-Two way Communication, Persuasive Communication
- Nature, Scope Functions and Dimensions of Public Relations
- Public Relations as distinct from other forms of Public Communication, Public Information, Publicity, Propoganda, Advertising, Lobbying.
- History and Growth of PR in India and in West
- Tools in New Business Environment
- Publics of PR, Public Opinion, Measuring Public Opinion, Opinion Leaders
- A Management Function, Public Relations Process
- Professional Requirements of PR Persons. Training & Reserace
- Code of Ethics, International Code of Ethics
- Issue Management (Case Studies)
Media of Public Relations, including Event Management and Media Relations
- Mass Media & Society
- Verbal Communication in PR Practice
- Print & Visual Media (Newspapers, Photographs, Exhibitions)
- Photography: An Aid to PR
- Electronic Media(Radio-T.V.)
- Television
- Writing for T.V.
- Audio-Visual Media(Films)
- Information Technology News Media-e-PR
- Traditional Media for PR
- Multimedia Approaches