P. G. Diploma in Advertising & Public Relation (PGDA&PR)

Course Code : 27
P.G. DIPLOMA IN ADVERTISING & PUBLIC RELATIONS (PGDA& PR)

The P.G. Diploma in Advertising and Public-Relations is intended to prepare the students to work as copy writer, media planner, corporate communicator, public relations officer and field publicity offer. As is evident from the course structure, this course provides the exposure to the communication functions of Advertising & Public Relations.

COURSE STRUCTURE

Paper Code	Nomenclature of Paper	Max. Marks
PGDAPR-101	Basic Principles of Advertising and Public Relations	100
PGDAPR-102	Practice of Advertising	100
PGDAPR-103	Advertising Ethics, Codes and Laws	100
PGDAPR-104	Practice of Public Relations	100
PGDAPR-105	Basic Principles of Marketing and Management	100
PGDAPR-106	Production/Assignments	100

Fee:	1^st Installment 6600 + 2^nd Installment 3400 =	10,000 /-